KADIB Concept Store

For the first time a Persian brand was a-part of this innovative event, 30 Persian designers were represented in 26 meter square booth, these designers were from all over the globe, growing and creating pieces with modern Persian essence.Soheil Rad designed the set completely deriving from Kadib’s brand identity and logo which is Fer Forje, and these designs were then created into modular and flexible pieces by solidstudioz. All of these details and settings were solely for one purpose and that was to create a modern yet Persian inspired scenery to best represent the carefully collected pieces of the new season.

Following the success of the Set Design in Berlin Fashion Week the modular stands continued to take place in two other Pop Ups of Kadib in Vienna and Brussels

Eventually the brand Kadib opened the permanent shop in Berlin gathering the modular stands in a new setting with a brand new Display Design for Fashion and Home Design by Soheil Rad.